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What the “nearly 300 AI licensing” report actually says Multiple sources consistently describe the same underlying research commissioned by the British Phonographic Industry (BPI) .
What the “nearly 300 AI licensing” report actually says Multiple sources consistently describe the same underlying research commissioned by the British Phonographic Industry (BPI) .
orpmarketing
Jun 238 min read


Navigating the New Music Landscape: Strategies for Success in a Tech-Driven Industry
The music industry is going through a massive, tech-driven shift. If you are a musician or just trying to understand the landscape, the old playbook—record an album, put it on streaming, and hope to get rich—is officially broken. However, total global recorded music revenues actually grew by 6.4% recently, hitting $31.7 billion. The money is there, but how it moves has completely changed.
orpmarketing
Jun 223 min read


A New Era: Fact-Checking the Shock Omissions from Ghana’s 2026 World Cup Squad
every single player who scored a goal for Ghana at the 2022 World Cup in Qatar has been left out of the 2026 squad.
orpmarketing
Jun 152 min read


The Globalized Game: Cross-Checking Zion Suzuki and the Ghanaian Diaspora at the 2026 World Cup
The 2026 World Cup is showcasing a beautiful reality: football identity is no longer rigid or strictly geographic. Players like Zion Suzuki, Nico Williams, and Memphis Depay are a testament to how global migration has enriched the sport, allowing them to honor their roots while making history for their homes.
orpmarketing
Jun 153 min read


10 African Nations at the 2026 FIFA World Cup: History, Stars, and Hopes Africa has long been one of the most passionate and competitive continents in world football, and the 2026 FIFA World Cup mark
10 African Nations at the 2026 FIFA World Cup: History, Stars, and Hopes
Africa has long been one of the most passionate and competitive continents in world football, and the 2026 FIFA World Cup marks a historic milestone: ten African teams will take part — the highest number ever, reflecting the continent’s growing strength on the global stage.
orpmarketing
Jun 117 min read


The First Whistle: Culture, Commerce, and a New Playbook for the Global Creative Economy June 11, 2026 | Global Creative Economy Insights
The First Whistle: Culture, Commerce, and a New Playbook for the Global Creative Economy
June 11, 2026 | Global Creative Economy Insights
orpmarketing
Jun 115 min read


The Battle for the Black Box: Why the Music Industry is Fighting to Open AI's Training Data
The Battle for the Black Box: Why the Music Industry is Fighting to Open AI's Training Data
orpmarketing
Jun 93 min read


Riding the Global Wave: How Upcoming African Artists Can Leverage the World CupThe ultimate strategic playbook for African musicians, visual artists, and digital creators looking to turn international
Riding the Global Wave: How Upcoming African Artists Can Leverage the World CupThe ultimate strategic playbook for African musicians, visual artists, and digital creators looking to turn international
orpmarketing
Jun 94 min read


Pitch, Beats, and Billions: How African Musicians Can Monetize the 2026 World Cup Season
Pitch, Beats, and Billions: How African Musicians Can Monetize the 2026 World Cup Season
orpmarketing
May 284 min read


Universal Music Group (UMG) and TikTok signed a massive, new multi-year global licensing agreement.
On May 22, 2026, Universal Music Group (UMG) and TikTok signed a massive, new multi-year global licensing agreement. This announcement ends a long cycle of tension and permanent standoffs between the world’s largest music company and the world’s premier short-form video platform.
orpmarketing
May 253 min read


Apple Music's Open Letter: A New Era of Fairness in the Music Industry
Apple Music's Open Letter: A New Era of Fairness in the Music Industry
orpmarketing
May 213 min read


The African Music Gold Rush: Is the Continent Truly "Ready" for the 2026 Boom?
The African Music Gold Rush: Is the Continent Truly "Ready" for the 2026 Boom? Music Business
orpmarketing
May 204 min read


The music industry in 2026 is no longer about finding a "gatekeeper"; it is about mastering the algorithm
The music industry in 2026 is no longer about finding a "gatekeeper"; it is about mastering the algorithm
orpmarketing
Apr 204 min read


It’s been a high-octane week for African entertainment, especially as we head into the thick of the 2026 awards season
🇬🇭 Ghana: TGMA Fever & Industry Debates
The Telecel Ghana Music Awards (TGMA) dominated the headlines this week as the countdown to the main event intensifies.
• Venue Confirmed: After some uncertainty, organizers confirmed that the 2026 TGMAs will be held at the Palms Convention Centre.
View source details for citation from Ghana Web. Opens side panel.
• Artiste of the Year Heat: The "Artiste of the Year" category is the talk of Accra.
orpmarketing
Apr 183 min read


The African Artist’s Guide to the TikTok Blue Tick: Legitimacy in the Amapiano & Afrobeats Era
Wait, Is That Blue Checkmark Possible for You?
You’ve seen it everywhere: that elusive little blue checkmark next to username. You know what it means—it’s the badge of honor, the sign that you’re "verified." But what does that actually mean on TikTok? Is it just for celebrities? Is it something you can apply for?
We’re here to clear the air. Welcome to your ultimate guide to TikTok verification. We'll break down the "why," the "how," and all the juicy details in between so yo
orpmarketing
Mar 273 min read


The $120 Million Milestone: Why Sub-Saharan Africa is the World’s New Music Engine
The $120 Million Milestone: Why Sub-Saharan Africa is the World’s New Music Engine
orpmarketing
Mar 183 min read


⚖️ Supreme Court Overturns Kelvin Taylor Arrest Warrant: Rethinking Contempt in a Digital Age
Supreme Court Overturns Kelvin Taylor Arrest Warrant: Rethinking Contempt in a Digital Age
orpmarketing
Jul 22, 20252 min read
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